When Exposure Isn't Enough

Clients can sometimes shady and stingy. They sell you the idea of working for free as, "you'll be getting your work seen by lots of people on my Web site!" This blog entry from Copywriter Underground really shows why this theory is useless to freelancers.

Exposure is fine. Exposure is good. Still — despite recent scientific advances — you can’t actually eat exposure.

In the copywriting world, the promise of "exposure" is fast replacing "there’s more work in the future" as the empty negotiating promise of choice.

When a prospect promised me more work in the future, I learned to ask two simple questions: how much work, and what kind of contract were they willing to sign right now?

Read the rest of this blog entry.