So I've mentioned clients who get too involved in directing our work as writers and designers. Then, there are clients who are so far removed you begin to forget who you're working for. At first, the creative freedom feels good. But then, you realize they're testing you. They want you to come up with tons of ideas and then they can pick and choose as you work them all out, sometimes as you're approaching the finish line.
Yes, we are supposed to create the concepts, but ideally that phase should become before the labor begins, not after. It blows to almost finish a project only to find that they want you to explore another avenue--particularly when they weren't real interested in discussing ideas before the work began. Beware of clients! They get ya every time.
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